C&C California was created by two girls who grew up on the beaches of Southern California during the 1970s. Their mutual love for the styles, colors, and comfort of that decade continued to evoke and inspire them. Their personal style idols from that era have remained a constant as well. Think Ali McGraw, Steve McQueen, Raquel Welch, Peter Fonda, and Natalie Wood… beach or pool side, lounging… all looking undeniably cool, satisfied, and inherently carefree.