Founded in 1998 by designers Natalie Grof and Blaine Halvorson, Junk Food has garnered wide recognition as an influential brand of casual lifestyle clothing. It’s soft, weathered fabrications incorporate retro and contemporary pop culture images as well as original artwork. Junk Food, with its loyal celebrity following, has made waves in the image-savvy junior market, while attracting trend–conscious adults and aspirational members of the youth sector.