Designer Mik Serfontaine specializes in edgy, rocker style jeans. His love for vintage jeans led him to develop the ‘Easy Rider’ jeans, worn by stars like Britney, J Lo, and Beyonce. Since then, he has been regarded as a pioneer in one of the most competitive subcultures of the fashion industry. In fact, says WWD, “his passion for denim is extraordinary. This is a guy who’s actually been awarded patents on his stitching, fabric washes, and designs.”