Unbelievably, Splendid was conceived by a lawyer, Moise Emquies. In fact, he was a lawyer by day, t-shirt designer by night. Strange but true, it took an attorney with no fashion experience to create the world’s perfect t-shirt. So perfect, in fact, you could call it Splendid. Clean, simple, and effortless best describes the aesthetic of the line, which can be seen in countless magazines, movies, and television, and on some of the most famous women of the world including Gwyneth Paltrow, Sarah Jessica Parker, Cameron Diaz, Kirsten Dunst, and Julia Roberts.